ETC_Final Project

Brandi LeBlanc RILS PLAN

1. Target Audience - The learners are sports and entertainment students. There are three sections of this course and I share it with the other Marketing teacher. We have a total of 65 students. There are 6 girls and 59 boys, no freshman, 6 sophomores, 22 juniors, and 37 seniors. The majority of the students are athletes or interested in sports or music.

2. Materials – The materials that will be needed to complete the project are:

Student materials:
o Flip cameras
o Props & product to film ad (will vary from group to group)
Teacher Materials:
o Ad strategies PowerPoint (examples embedded)
o Link to Super Bowl ads
o Ad age evaluation video

3. Objectives -

1. Analyze advertising strategies and techniques used in super bowl ads
2. Create a 30 second super bowl ad
3. Evaluate the effectiveness of ad strategies used

4. Procedure:
o STEP 1: Lesson on Advertising strategies – Students will view thePowerPoint, take notes and engage in discussion on strategies and examples.

o STEP 2: Discussion on how advertisers rate super bowl commercials (source Advertising Age)

o STEP 3: Students will watch the super bowl commercials and watch with a critical eye, looking for strategies and appeals used, and the intended target audience (building on prior learning) and product categories.

o STEP 4: Students will be grouped in groups of 4 and choose a product category from the following list:
• Snacks/ candy
• Beverages (nonalcoholic)
• Electronics
• Clothing & Accessories
• Restaurants
• Auto
o STEP 5: Plan strategy, write copy
o STEP 6: Design story boards
o STEP 7: Film ads during class
o STEP 8: Edit ads to 30 seconds and ad sound or music in www.jaycut.com
o STEP 9: Upload and embed video onto class website
o STEP 10: Each students will evaluate ads and rate them on a 1 – 5 star rating scale and offer their comments on the strategy and effectiveness of ad to its target audience

5. Web 2.0 Tool –
The Web 2.0 tool that I chose to use for this project was www.jaycut.com. The purpose for using this tool was out of a problem that my students had downloading the flip videos to Movie Maker and Premiere. I have 30 DELL desktop computers in my room that have powerful design software programs such Microsoft Office 2007, and Adobe CS4. The problem is the computers are not powerful enough to run premiere and there is a glitch with Moviemaker that causes the video to only show up as still photos. This had been an ongoing problem for students, when I discovered www.jaycut.com this week, this solved the problem and the students will be able to finish their ads.
The objectives set for this project are for my students to learn how to edit video to 30 seconds, add sound, voiceover, transition and text.

6. Social Participation/Social Learning –
Students will have to work in groups to:
o Make decisions on specific product brand
o Develop their advertising message
o Incorporate a slogan/logo and/or alternate branding mechanism
o Determine goals for ad/what the group hopes to accomplish with ad using AIDA as a guideline
o Make creative decisions while considering the ramifications for the “company” if ad is met with public criticism
o Film & edit ad and includes participation of all members
o Once the final products are loaded on the website, students will be able to rate and provide feedback on the commercials

7. Making Connections –
Students will be able to build on their knowledge of:
o Target market, specifically how to define target market and their motives
o Branding, specifically logos design and the power of a brand and consumer perception
o The new knowledge will be advertising strategies and ad evaluation and video editing

8. Create/Produce - The end product that the students will create is a 30 second commercial and it will be shared on the class website.

9. Assessment

RATING FACTORS EXCELLENT
GOOD FAIR
POOR

Target Market
10pts Strategy and appeal to target audience is very clear Strategy and appeal to target audience is somewhat clear Strategy and appeal to target audience is very vague. Mass appeal. No use of target marketing strategy .
Branding elements Logo & Slogan
15 pts Effectively & seamlessly incorporated brand elements, logo and slogan into the ad. Seamlessly incorporated brand elements, logo and slogan into the ad. Attempted to incorporated brand elements, logo and slogan into the ad, but not effectively. brand elements, logo and /or slogan was not seamlessly incorporated into the into the ad.
Advertising Strategy

30 pts Excellent creative use of strategy, unique fits with the target market, brand & product. Somewhat creative use of strategy, somewhat fits with the target market, product and brand. Fairly creative, doesn’t really fit with the target market, product and brand. Strategy not creative, unappealing, and isn’t appropriate for target market, product and brand.
Creativity
15 pts All elements included & excellent use of techniques. Excellent use of creativity. Some elements included & good use of techniques. Good use of creativity. Not all elements included & fair use of techniques. Lack of creativity. No elements included & poor use of techniques. Lack of creativity.
Editing Techniques

15 pts Excellent use of editing techniques. Smooth transitions and added text. Somewhat good use of editing techniques. Transitions or video may be a bit off in places. Fair use of editing techniques, transitions and added text did not flow smooth from one frame to the next. Poor use of editing techniques. Video Frames were choppy no/or limited use of transitions.
Overall effectiveness

15 points WOW factor!! Plan now for nets year’s super bowl. You have earned that 3.1 million. With some fine tuning you are well on your way to creating the next big superbowl ad. Focus on the details of your strategy and make sure it fits well together with your brand~try again next year. It’s back to the board room for your team. Review your strategy, techniques and goals.
TOTAL POINTS:
100

Length of ad
30 sec 0 point deduction
1 – 5 seconds over or under 5 point deduction
5 – 10 seconds over or under 10 point deduction
15 – 20 seconds over or under 15 point deduction

Ad Posting
Successfully uploaded on website 0 point deduction
Not successfully Uploaded on website 15 point deduction


Students will use this 5 star rating to rate their classmates ads

5 STAR rating
***** - ad attracts attention, interest, creates desire to act – brand is extremely memorable ad is very creative ~

**** - ad somewhat attracts attention, interest, creates desire to act – brand is somewhat memorable, ad somewhat creative ~

*** - Ad is okay, may or may not attracts attention, interest, creates desire to act – brand is not very memorable ad ~ad may or may not be creative

** ad confusing. Creativity or brand is may or may not attract attention, interest, creates desire to act brand is not memorable and may be lost in the creative aspects of ad ~

* ad does not attract attention, interest, creates desire to act, brand is diluted and ad is not creative at all. Nothing is creative or memorable about this ad.

10. Reflection –

Part I - Students will fill out an evaluation form for each team member and will evaluate their work as well and give them an opportunity to explain what they learned, how their teammates participated and what if anything, they would change.

Part II - I really enjoyed designing this assignment and having my students create these commercials. Not only did they get to put into action the strategies we learned in class, they developed some video editing techniques and creative writing techniques along the way.

The students had no problem developing their strategy and planning their story boards and filming their ads. That was actually the easy part.

Once they began to edit their ads in moviemaker we had problems. That is when I discovered jaycut.com. After two days of technical difficulties, the students were able to edit in Jaycut.

It was a very simple process for the students to register. They imported the video clips into jaycut, which was also a simple process, but it did take a while. It took some students almost twenty minutes to import. This was a bit frustrating for them as they were already frustrated from having to start all over because of the issues with Movie-Maker.

Once they uploaded it, they were able it edit. They were able to edit easily, and the tools were very simple and not too elaborate. The one editing too that Jaycut didn’t have was a voiceover tool. Students were not able to add voiceover and music, they had to choose one or the other.

Once they were finished and published their video, they sent me the link. I then posted the link on our blog site, blogger.com and posted each teams video. The students could them comment on each ad and give it a rating.

This didn’t go as well as planned. The students didn’t always rate the ad and didn’t provide quality feedback and sometimes not even provide their name. They had 4 days to provide feedback, and I think that was plenty of time. I will have to tweak this part of the project so that they will provide quality feedback instead of “cool video”.

The students seemed to like creating the ads, but not providing feedback and were a bit frustrated with the editing process. The project took much longer than expected. Overall, I would do this project again with some minor changes.

PE5_jamcut

So I have had some time to play around with jaycut.com. I have found that is it very easy to use. I created a video that includes a short video clip of fireworks and then added some images from the NFL experience that was held in Dallas.

     It did take a while to upload my short video it took 15 minutes to upload my 1 minute 8 second video to be exact. Images didn’t take as long 12 images 3 minutes. I also found out that you do have to rotate your videos and images before you upload because you do not have the option to rotate them in jamcut as you can see in my video.

I wanted to add voice over and some music but you can’t do both. So that might pose a problem if the students want to add voiceover and music. It does allow you to mute the audio and fade it in and out and add record within jamcut. That is about all you can do with audio. I also could not find a help link. So, I’m not sure how to get help if someone needed it, if they were working within the site.

The video effects tool had a few more options. There are quite a few transition to choose from and options as far as color and lines. I have used some transitions and text in my video, but I didn't see the transitions in the final video. It is easy to trim and cut what you don’t want, There is also an option to do a picture in picture , but I didn’t demonstrate it in my video. I am excited to see what my students can produce using this tool.  It is a very simple tool to use and it produces a nice quality video that will work for this project. 

PE4_Jamcut

www.jaycut.com homepage- an online video editing tool

      The Web 2.0 tool that I chose to use for this project was www.jaycut.com. purpose for using this tool came about from a problem that my students had downloading the flip videos to moviemaker and premiere.  I have 30 DELL desktop computers in my room that have Microsoft Office 2007, and Adobe CS4.

     

       The problem is the computers are not powerful enough to run premiere and there is a glitch with Moviemaker that causes the video to only show up as still photos. This has been an ongoing problem for students the entire school year and I had really given up on them creating any type of video.

       

       This week I discovered www.jaycut.com as I was trying to find a solution to the uploading dilemma. Jaycut has provided a solution to the problem with moviemaker and premiere. The students are now able to actually create super bowl ads. This particular project was to be introduced before the super bowl and then filmed the week after the super bowl, but the weather kept up out of school the entire week before the super bowl so we are a bit behind.

                 

       Jaycut is an editing tool that allows the user to edit videos and is not like Animoto – the tool I reviewed before. Jaycut allows the user to actually edit the video, add images, audio, transitions and text. I used my conference period to learn it, that’s how simple it is to use. As you can see from my screen shots. 

www.jaycut.com log in screen - very simple to sign up

I also like the fact that the students can easily log on and not have to wait for any code. So far, they have uploaded their videos and didn’t have any problems. The only complaint I heard was it took some time to upload the videos. Other than that, there were no other problems.  In my next post, I’ll explain how the editing process went. I haven’t had a chance to really play with it and see its full capabilities.

PE3_iMovie

All this time I have been adding music to my iMovie and it would just abruptly end. I always added it to the clips and not the background space (project) itself. Now I know that the music will automatically fade out when I add it to the project and not the clip itself.

I found that pinning music to a clip will move with the clip and that I did not know as well. I remember for a former project I kept adjusting and adjusting the clip every time I moved it, now I know that I can pin it to the clip. YAY!!! 

sound added to each selection

I still had trouble fading the music in and out and having it smooth from one clip to the other.

Sound added to the whole project

I learned how voiceover works also. I always had trouble with the music being louder than the voice, but I’ve managed to work that out. Here is my clip with my new audio skills.

This is a short clip of an iMovie I show my students on ad techniques. Here it is enhanced with my new audio skills.Not perfect, but an attempt to transition audio between clips and with voiceover that you can actually hear.

PE2_iMovie

I have been doing very basic videos with iMovie, and have wanted to use the green screen effect, so now I have to get a green background in my classroom. I have heard that green construction paper will work. My students would have a great time with this feature. Being able to superimpose themselves into a scene is really going to come in handy for our commercial project.I also have them do a movie trailor for an up and coming movie and I am much more equipped and prepared to handle editing questions now that I have actually learned now to use more advanced tools in iMovie.

I have also been asked about how to speed up and slow down video. I have put it into practice and have taken a video clip of my daughter brushing her teeth and us driving off to school to begin our day. I know it has nothing to do with the course I teach (marketing), but I wanted to see if I would be able to do this. So, I have two clips- one of me driving off, and one of her brushing her teeth.

I also thought I would add a video effect to a clip. So I filmed her “sleeping” and added the dream effect. 

I put it all together in this one video to demonstrate my new found knowledge of these effects. 

PE1_iMovie

I have used iMovie before for reflection videos for previous courses and for short presentations for my class.  I have watched the tutorials Apple has for learning the very basics of iMovie but that’s about it.

So I am eager to learn how to edit videos that don’t look like home movies.

So my first session of Lynda tutorials has been very basic. I did learn the e key and the opt-cmd keys. Wow ~that is going to save so much time!!! There is more to iMovie that I thought. I have decided to document the parts of iMovie that can help me develop my AR project.

I now feel more comfortable understanding the difference between events projects. I seemed to always have all my footage and would just start selecting video and sending it in the trash. Now I know exactly how to organize it and how to keep access only the footage I need.

Watching this helped me organize all my footage.

See my before and after pictures. 

BEFORE

AFTER

As you can see here, in the before picture, all my files were in view. In the after picture, only the most recent events are displayed first adn are organized my month and year. My events are much easier to find now. 

 iMovie Lynda certificate

BP4_Glogster

I chose Glogster for my second web 2.0 tool to review. This year, for the first time, I am teaching freshman in an introduction to Mass Media- Advertising course. My freshman have used Glogsters for a few presentations , and I personally thought it wasn’t a great presentation tool but I had yet to explore the site myself. So I have and this is my personal review of the tool from my perspective.

Glogster is easy to sign up for and doesn’t require a lot of information from the user. I had a choice to either register or just to “glog”. I chose to create an account so I could share my glogster with others.

Glogster is an online poster site where one can basically create an online multimedia poster and add elements such as video, flash along with texts, graphics and images.

The girls seem to love this site because there are a lot of cute pictures and fonts. I haven’t had many guys use this in class.

I uploaded my own pictures. There is an option to add frames to the pictures and to the text.
I also was able to change the background, and had the option to add sound, videos and a media player.

It seems to be an easy way to create a multimedia poster without purchasing or learning complicated software such as Photoshop. I am not sure how effective this is from a teaching standpoint, but I can see how students can create Glogsters instead of posters.

While it is an easy tool to use, I will probably not use it from a teaching standpoint but rather have students use this as a way to demonstrate their knowledge of the concepts through the use of images, and video. It’s easy to use, and students should be able to use the site fairly quickly. It took me less than an hour to create the Glogster above.

BP7_One Minute Video

BP6 Comment on Lori's Blog

Follow this link for my comments on Lori's blog.

BP5_comment on Brandon's Blog

Follow this link to my comment's on Brandon's blog.

BP2_Animoto

The web tool I chose to review was Animoto.  Animoto is a web 2.0 tool that helps users create professional looking videos without the hassle of learning complicated editing software. It’s an easy as one- two – three.

Animoto creates a video using pictures and video you provide. They also have a database of pictures and video for common use. Animoto has an educator account that extends the video beyond the 30 seconds.

I am going to use this software with my students and have them create a 30 second commercials or viral videos for the web. This will be easy for them to use because I don’t have to worry about teaching software such as Final Cut Pro or MovieMaker.

This would be a great tool for any teacher because of its ease of use and easy access. No expensive software or equipment is necessary.

This is how I created a promotional video for my student organization, DECA.

The first step is to choose a template.   There aren’t a lot of options to choose from with the free site, but they work just fine.

Once a template is chosen, it is time to upload your pictures and video. I uploaded all my pictures at once.  It is a very easy process. You can also add Text and effects as well.

Screen shot of upload photo page

Once all the pictures and video are uploaded, it is time to choose your music selection. Animoto has a really large selection of music that works well with music or you may add your own selection. I chose a selection from their indie rock collection. I was pleased with the music I chose and I think it fits well with my pictures. 

Once you choose your music, click on finalize and that’s it. It begins to create , process and render your video. This process doesn’t take long at all. My video was ready in within 10 minutes. This is an easy way for students and teachers to develop very professional looking videos and in a timely manner without complicated software. 

Try Animoto with your students today!

Here is my final video~enjoy.

BP3_iGoogleScreenShots

Here is my iGoogle Home page

Here is my CBR iGoogle page

Here is my ETC iGoogle page

 Here is my FSO iGoogle page

BP1_Welcome to my blog

I am not new to blogging, and have used blogger before. It is very user friendly,easy to navigate through and to update.

We have been out for school for the past two days and are out again tomorrow. We have had rolling blackouts and are expected to have more through tomorrow. Apparently, they are making sure that Cowboys stadium has the power they need for the SuperBowl on Sunday :) .

I have really enjoyed having the Superbowl in town because it is so relevant to what I teach. Now, if I could just get out of the driveway and up the hill to take pictures.....maybe tomorrow. We will be out again and are expecting more snow.

I guess the Packers wanted to feel right at home and brought the snowy weather to Texas~thanks Packers.